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Raghu Krishnananda, CTO, Myntra | Digital Technology Senate – Retail, ECommerce & QSR Week

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Key Highlights:

  • We will see a permanent baseline shift in some industries post Covid, including e-commerce, FinTech, OTT, EdTech, Collaboration Tools, and Gaming
  • E-commerce penetration in the retail sector in India stands at just 5 percent, which presents a plethora of opportunities
  • We are witnessing emergence of new e-commerce users, especially from Tier 2 and Tier 3 cities
  • Overall, we are looking at 75 to 80 percent of recovery in the fashion e-commerce space
  • Myntra is leveraging machine learning for providing size recommendations to customers

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